Digital PR Services
Drive organic growth, build brand awareness and be featured where it matters with our Digital PR services.
We believe that bespoke is better when it comes to creating successful Digital PR Strategies and will take a data driven approach to building yours. We’ll utilise your audience insights, media landscape audits, competitor analysis and align with your wider SEO and marketing strategy to earn coverage that boosts performance.
Whether you are looking to supercharge your existing PR strategy or have never done any PR activity previously, we want to work as an extension of your team to land meaningful results for your business.
What is Digital PR?
Digital PR (Digital Public Relations) is a strategy used by businesses to increase their online presence and improve their reputation through various online channels. Unlike traditional PR, which focuses on print media, television, and radio, digital PR targets online platforms. Key components of digital PR include:
- Content Creation: Producing high-quality content such as articles, blogs, infographics, and videos that attract attention and provide value to the audience.
- Media Relations: Building relationships with online journalists, bloggers, and influencers to gain media coverage and backlinks from reputable websites.
- Social Media Engagement: Using social media platforms to interact with the audience, share content, and build a community around the brand.
- SEO and Link Building: Improving search engine rankings by earning backlinks from high-authority websites and creating SEO-friendly content.
- Online Reputation Management: Monitoring and managing online mentions and reviews to maintain a positive brand image.
- Influencer Partnerships: Collaborating with influencers to promote products or services and reach a wider audience.
Digital PR helps businesses increase their visibility, build credibility, drive website traffic, and ultimately, achieve their marketing and business goals through strategic online engagement.
Our Digital PR services include the following...
Digital PR Strategy + Consultancy
We will build you a performance first Digital PR strategy that aligns with your wider marketing activity, setting you up for success for driving coverage where it counts. Whether you want to build brand awareness, drive organic growth, or both, we will help you put plans in place to drive a ROI.
Ideation
Stuck in a brainstorm rut? We can help you come up with some fresh, exciting ideas that are not only on brand but will drive the results needed for you to meet your objectives. Whether you are looking for campaign, press mailer or proactive concepts, we can add that injection of creativity.
Digital PR Campaigns
Get people talking about your brand with attention grabbing, scaleable activity designed to boost performance. Whether it is a data-led campaign with onsite assets, new product development or offline activation, our campaigns will earn you relevant coverage on authoritative publications to increase rankings, drive traffic & conversions and boost brand awareness.
Press mailers
Drive keyword growth, build authority and drive traffic to select areas of your website with topical, relevant content outreached to the media. With content ranging from thought leadership, product placement, trend setting, tips & advice to case studies, we will create a strategy relevant to your brand, audience and target media.
Reactive PR
This fast-turnaround tactic will insert your brand into the news agenda via newsjacking stories relevant to your brand. We would provide expert comments, data, opinion and respond to journalist requests on your behalf.
Technical link building
A quick-win tactic to reclaim lost links and redirect broken links or build links on supplier and client websites.
How We Measure Your Digital PR Success
Measuring success
As one of the three essential pillars of organic growth, link acquisition works hand in hand with content strategy and technical SEO. However, the benefits of digital PR extend beyond merely increasing backlink quantity. Digital PR should drive organic growth + build brand awareness.
Bespoke KPIs will be set that are closely tied to your client’s overall business objectives. These might include but are not limited to keyword ranking improvements, revenue, organic and referral traffic, links to target areas, domain authority, brand imagery, product endorsements and spokesperson features.
FAQ
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Are Digital PR Links Guaranteed?
Whilst we will always strive to meet your goals, Digital PR is also known as earned media for good reason. We rely on journalists to tell our stories which include our desired backlinks but the media landscape and publication guidelines can change very quickly.
Numerous external events—political, economic, sociological, technological, legal, and environmental—can impact media opportunities and affect our ability to secure coverage, despite thorough research and planning.
If building authority is an important goal for the business, having a link KPI would be advisable however, this should be part of a broader set of measured metrics to provide a complete picture. Some of the most effective and relevant links for certain brands come from niche websites, of which there are less, therefore even with an increased budget, there might not be enough stories to leverage for link-building efforts.
No two links are made the same therefore we strive for quality over quantity when it comes to building them and SEO best practice will always inform our approach.
What Is Digital PR?
Digital PR (public relations) is a discipline used to increase a brand’s presence and visibility online. It takes traditional PR practices and combines them with digital marketing techniques to deliver tangible and measurable results.
Born out of SEO link building tactics, Digital PR done right can deliver significant organic growth but it can also build a strong online presence, enhance brand credibility.
What is the difference between Digital PR and traditional PR?
The line of distinction between digital and traditional PR is becoming smaller as the world becomes more digitised. Digital PR borrows traditional PR tactics like thought leadership, product placement and brand storytelling to land placements online.
This makes it more measurable than traditional PR as tangible metrics like keyword rankings, traffic and conversions can all be tracked as KPIs. Traditional and digital PR shouldn’t be viewed in isolation though as ultimately they both have the same overarching goal, to build brand fame. Internal and external teams therefore can and should work together.